Bulgaria's Lobby Flips Local: 7777 Gaming Storms In From Zero
7777 Gaming did not exist in our Bulgarian data in May. By August it owns 19.34 percent of the market. That is the single biggest three-month share grab we have logged in BG.
And almost all of it rides on one slot.
The number that runs the market
Летен сблъсък is the story. Score of 100, sitting on 4 of the 8 lobbies we track. The next most visible game, Evolution's Live Казино, scores 12. That is not a gap, that is a canyon.
No other title in Bulgaria breaks a score of 12. So one 7777 Gaming slot is worth more visibility than the entire rest of the top ten combined, near enough.
Top games by visibility score
Here's the thing: every game in that list except Live Казино is a newcomer. The top of the Bulgarian lobby got rebuilt from scratch between snapshots.
Local providers took the shelf
Look at who gained. 7777 Gaming, EGT Digital, Amusnet, CT Gaming. All of them Bulgarian or regionally rooted, all of them up.
EGT Digital went from a single tracked game and 1.09 percent to 14 games and 10.4 percent. That is a plus 9.31 point swing, second only to 7777. CT Gaming quintupled its footprint, from 4 games to 11, and its share jumped from 0.61 to 3.83 percent.
| Provider | Share now | Share May | Delta |
|---|---|---|---|
| 7777 Gaming | 19.34% | 0% | +19.34 |
| EGT Digital | 10.40% | 1.09% | +9.31 |
| Amusnet | 8.94% | 5.56% | +3.38 |
| CT Gaming | 3.83% | 0.61% | +3.22 |
| Playtech | 4.38% | 2.31% | +2.07 |
Amusnet now runs 20 games on the panel, the widest catalogue of any provider here. Its share climbed to 8.94 percent. Between them, 7777, EGT and Amusnet control roughly 38 percent of everything we can attribute.
Who paid for it
The winners took space from the international names. Pragmatic Play dropped from 22 games to 15 and shed 2.86 points, down to 4.74 percent. Evolution held its 10 live tables but slipped from 9.02 to 7.3 percent as the lobby grew around it.
Pragmatic Play
Evolution
The sharper falls came lower down. Hacksaw Gaming collapsed from 3.39 percent to 0.18, now clinging to a single game. Spinomenal fell the same way, 6 games to 1. BetGames vanished entirely, from 4 games to zero.
Evolution's live suite also thinned out. Live Roulette fell 16 points to a score of 5. Live Blackjack, Live Baccarat and Live Casino Holdem each dropped 12 to 15 points. The live category shrank from 18 games to 12 across the whole market.
What this means
The panel changed shape. We now track 8 casinos, up from 5, yet total games fell from 230 to 216. More lobbies, fewer titles each. Operators are running leaner shelves and stacking them with local product.
If you are an international provider selling into Bulgaria, this is the wall you just hit. The prime positions went to 7777 Gaming, EGT Digital, Amusnet and CT Gaming, and they went in volume. Pragmatic and Evolution are still present but no longer setting the pace.
If you are an affiliate, the traffic magnet is obvious. Летен сблъсък is the game every Bulgarian operator wants above the fold this summer. Build around it while the score holds, because a single seasonal slot at 100 is unlikely to stay there once autumn hits.
For operators, the read is about differentiation. When one 7777 slot sits on half the lobbies you compete with, matching it buys you parity, not an edge. The EGT jackpot family, Bell Link, VIP Bell Link, Clover Chance, is where the depth is building.
Methodology note
Two snapshots, 19 May and 16 August 2026. The panel grew from 5 to 8 casinos, so some share movement reflects new lobbies entering the sample, not only providers gaining ground. We could not attribute 28.65 percent of visibility to a named provider. Read the local-provider surge as directional at the edges, decisive at the top.
The takeaway is simple. Bulgaria's lobby went local, and it went there fast.
Related Data
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